History

History of Mentos

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1932

Mentos Becomes a reality
In 1932, brothers Michael and Pierre van Melle take a train journey to Poland which sparks the beginning of a Fresh New World. They have heard of an exciting recipe for soft fruit caramels. The trip gives Pierre a vision of peppermint flavoured caramel candy that will ultimately be known as Mentos.
Mentos Becomes a reality
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1950

New Mentos Production
In 1950, export begins to France, Germany and the UK from The Netherlands, home of Mentos.
New Mentos Production
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1960

Mentos in a Roll
In the 1960’s, an era that brought us fresh new looks in fashion and music, Mentos is sold in rolls for the first time
Mentos in a Roll
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1976

First TV Commercial
In 1976 Mentos makes it’s own fresh, small screen debut with it’s first TV commercial.
TV
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1990

The Freshmaker
In 1990 ‘MENTOS THE FRESHMAKER’ becomes the new campaign voice. It clearly didn’t fall on deaf ears, because following its introduction Mentos sales worldwide increased dramatically.
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2001

Perfetti Van Melle Merger
In March 2001, Van Melle, the Dutch maker of the world-famous hard coated chewy Mentos candy merges with Perfetti, a privately-owned Italian company producing and distributing candies and chewing gum. Perfetti Van Melle is the world’s third largest confectionery (sugar and gum) group.
Perfetti Van Melle Merger
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2004

Mentos in over 100 countries
Mentos is available for sale in over 100 different countries.
Mentos in over 100 countries
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2006

Chewing Gum launch
In one of the boldest moves in the history of Mentos in Australia, the brand launches into the chewing gum market with Mentos Ice Gum, offering 3 icy fresh flavours in a funky new packaging format that provides innovation to the category.
Chewing Gum
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2008

Mentos Blast
Mentos Blast, a sugar free chewing gum which delivers a fresh flavour burst as you bite into the centre, launches in Australia. Mentos Blast Gum. A Blast of Liquid Refreshment!
Mentos blast
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2009

Mentos Cube
New Mentos Cube sugar free chewing gum is the latest addition to the Mentos gum range. It is a revolution in chewing gum offering a unique cube pack format or handy pocket pack. Mentos Cube is available in Tropical and Spearmint flavours.
Mentos Cube
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2010

Mentos Aqua Kiss
Mentos Aqua Kiss sugar free gum is launched in a trendy and slim line convenient pack. The single layered Mint varieties of Alaskan (Peppermint) and Pacific (Spearmint) provide ultimate freshness while the unique 2 layered Acai Berry/Watermelon product delivers a fruity and fun experience.
aqua kiss
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2011

New Mentos Rainbow Roll
Mentos Candy launches Rainbow roll. This new roll contains 7 of the most popular fruity flavours! New technology allows Mentos to position each flavour so that you know what comes next and you are guaranteed 2 of each flavour!!!
New Mentos Rainbow Roll
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2011

Mentos 3D
Mentos 3D sugar free gum is launched in Australia. New technology has allowed Mentos to develop a 3 layered Gum! The flavour combinations include Strawberry/Green Apple/Raspberry, Watermelon/Pineapple/Melon and Triple Fresh Mint!
3D
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2012

Mentos Mocktails!
Mentos Candy launches Mentos Mocktails Roll. Mentos 3D sugar free gum introduces a new flavour to the range – Mentos 3D gum; Yuzu-Grapefruit-Orange.
Mentos Mocktails
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2013

Strawberry Roll
Mentos Candy launches Mentos Strawberry Roll.
Strawberry Roll
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2013

Mentos Pure Fresh
Mentos Gum launches a new range – Mentos Pure Fresh sugar free gum! Mentos Pure Fresh sugar free gum with green tea extract delivers pure breath confidence anytime, anywhere! Available in a wide range of pack formats to suit any occasion!
Mentos Pure Fresh
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2014

Mentos Grape Mix
Mentos launches Grape Mix Roll! A combination of three delicious grape flavours.
Mentos Grape Mix
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2014

Very Berry
Mentos Candy launches Very Berry Roll supported with the “Stay Fresh, Don’t become your dad!” campaign.
Very Berry
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2015

Mentos Pure White
Mentos Gum launches Mentos Pure White Sugarfree Gum in a tin. Mentos Pure White Sugarfree gum promises to helps keep teeth naturally white.
Mentos Pure White
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2015

Mentos NOWMints
Mentos launches Mentos NOWmints the “next generation in mints”. Mentos NOWmints is a zero sugar mint in a slimline tin that promises to deliver fresh breath. Available in 4 great flavours Freshmint, Spearmint, Strawberry and Orange, the perfect way to #UpdateYourMints.
nowmints
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2015

Sour Mix Roll
Mentos launches Sour Mix Roll. The next flavour instalment from Mentos which includes four sour flavours -­ Strawberry, Grape, Pineapple and Lime.
Sour Mix Roll
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2015

Mentos Incredible Chew!
Mentos launches Incredible Chew. A unique chewing experience with delicious true to fruit flavours. Available in Strawberry and Grape Flavour. Mentos Incredible Chew contains No artificial colours.
strawberry
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2016

Mentos CHOCO launches
The irresistible taste of Mentos CHOCO hits the shelves in Australia for the first time. Mentos CHOCO is a delicious caramel chew with a chocolate filling - perfect for sharing with someone special in your life! Available in Choco & Caramel and Choco & Mint.
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2017

Mentos Strawberry Mix
Mentos launches Strawberry Mix Roll. The next flavour from Mentos which includes three strawberry flavours -­ Creamy, Original and Sour
Mentos Strawberry Mix
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2018

Fruit Fusions
Mentos launches Fruit Fusions Roll. Enjoy a burst of flavours with these Mentos Fruit Fusions Chewy Dragees that offer lasting freshness with every pop!
fruit fusions
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2019

Soft Drink Flavour Mix
Mentos launches Soft Drink Flavour Mix Roll. Enjoy a burst of your favour soft drink flavours with these Mentos Soft Drink Flavour Mix Chewy Dragees that offer lasting freshness with every pop!
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2020

Mentos Smoothie
Mentos Launches Smoothies Roll which contains a delicious mix of well-known and loved smoothie flavours including Banana, Strawberry and Mango.
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2021

Mentos Mystery Flavours
Mentos-lovers are in for a big surprise with new Mentos Mystery Flavours. Get ready for a burst of colour and unwrap the mystery! Can you guess the flavours?
Mentos Mystery Roll
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2022

Mentos Circus Fun
Step right up, folks, for the greatest taste on Earth. Featuring three new tongue-tingle-tastical flavours…Swirly Mega-Pop, Toffee Apple and Raspberry Snow Cone.
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