Mentos History
Who sparked the beginning of a Fresh New World? Scroll down and see the success story of Mentos.
2018
Fruit Fusions
Mentos launches Fruit Fusions Roll. Enjoy a burst of flavours with these Mentos Fruit Fusions Chewy Dragees that offer lasting freshness with every pop!
2017
Mentos Strawberry Mix
Mentos launches Strawberry Mix Roll. The next flavour from Mentos which includes three strawberry flavours - Creamy, Original and Sour
2016
Mentos CHOCO launches
The irresistible taste of Mentos CHOCO hits the shelves in Australia for the first time. Mentos CHOCO is a delicious caramel chew with a chocolate filling - perfect for sharing with someone special in your life! Available in Choco & Caramel and Choco & Mint.
2015
Sour Mix Roll
Mentos launches Sour Mix Roll. The next flavour instalment from Mentos which includes four sour flavours - Strawberry, Grape, Pineapple and Lime.
2015
Mentos NOWMints
Mentos launches Mentos NOWmints the “next generation in mints”. Mentos NOWmints is a zero sugar mint in a slimline tin that promises to deliver fresh breath. Available in 4 great flavours Freshmint, Spearmint, Strawberry and Orange, the perfect way to #UpdateYourMints.
2015
Mentos Pure White
Mentos Gum launches Mentos Pure White Sugarfree Gum in a tin. Mentos Pure White Sugarfree gum promises to helps keep teeth naturally white.
2015
Mentos Incredible Chew!
Mentos launches Incredible Chew. A unique chewing experience with delicious true to fruit flavours. Available in Strawberry and Grape Flavour. Mentos Incredible Chew contains No artificial colours.
2014
Mentos Grape Mix
Mentos launches Grape Mix Roll! A combination of three delicious grape flavours.
2014
Very Berry
Mentos Candy launches Very Berry Roll supported with the “Stay Fresh, Don’t become your dad!” campaign.
2013
Strawberry Roll
Mentos Candy launches Mentos Strawberry Roll.
2013
Mentos Pure Fresh
Mentos Gum launches a new range – Mentos Pure Fresh sugar free gum!
Mentos Pure Fresh sugar free gum with green tea extract delivers pure breath confidence anytime, anywhere! Available in a wide range of pack formats to suit any occasion!
2012
Mentos Mocktails!
Mentos Candy launches Mentos Mocktails Roll.
Mentos 3D sugar free gum introduces a new flavour to the range – Mentos 3D gum; Yuzu-Grapefruit-Orange.
2011
Mentos 3D
Mentos 3D sugar free gum is launched in Australia. New technology has allowed Mentos to develop a 3 layered Gum! The flavour combinations include Strawberry/Green Apple/Raspberry, Watermelon/Pineapple/Melon and Triple Fresh Mint!
2011
New Mentos Rainbow Roll
Mentos Candy launches Rainbow roll. This new roll contains 7 of the most popular fruity flavours! New technology allows Mentos to position each flavour so that you know what comes next and you are guaranteed 2 of each flavour!!!
2010
Mentos Aqua Kiss
Mentos Aqua Kiss sugar free gum is launched in a trendy and slim line convenient pack. The single layered Mint varieties of Alaskan (Peppermint) and Pacific (Spearmint) provide ultimate freshness while the unique 2 layered Acai Berry/Watermelon product delivers a fruity and fun experience.
2009
Mentos Cube
New Mentos Cube sugar free chewing gum is the latest addition to the Mentos gum range. It is a revolution in chewing gum offering a unique cube pack format or handy pocket pack. Mentos Cube is available in Tropical and Spearmint flavours.
2008
Mentos Blast
Mentos Blast, a sugar free chewing gum which delivers a fresh flavour burst as you bite into the centre, launches in Australia. Mentos Blast Gum. A Blast of Liquid Refreshment!
2006
Chewing Gum launch
In one of the boldest moves in the history of Mentos in Australia, the brand launches into the chewing gum market with Mentos Ice Gum, offering 3 icy fresh flavours in a funky new packaging format that provides innovation to the category.
2004
Mentos in over 100 countries
Mentos is available for sale in over 100 different countries.
2001
Perfetti Van Melle Merger
In March 2001, Van Melle, the Dutch maker of the world-famous hard coated chewy Mentos candy merges with Perfetti, a privately-owned Italian company producing and distributing candies and chewing gum. Perfetti Van Melle is the world’s third largest confectionery (sugar and gum) group.
1990
The Freshmaker
In 1990 ‘MENTOS THE FRESHMAKER’ becomes the new campaign voice. It clearly didn’t fall on deaf ears, because following its introduction Mentos sales worldwide increased dramatically.
1976
First TV Commercial
In 1976 Mentos makes it’s own fresh, small screen debut with it’s first TV commercial.
1960
Mentos in a Roll
In the 1960’s, an era that brought us fresh new looks in fashion and music, Mentos is sold in rolls for the first time
1950
New Mentos Production
In 1950, export begins to France, Germany and the UK from The Netherlands, home of Mentos.
Netherlands1932
Mentos Becomes a reality
In 1932, brothers Michael and Pierre van Melle take a train journey to Poland which sparks the beginning of a Fresh New World. They have heard of an exciting recipe for soft fruit caramels. The trip gives Pierre a vision of peppermint flavoured caramel candy that will ultimately be known as Mentos.
Poland"There's nothing like a Mentos kiss! With a variety of innovative candies and gums there is always the right product to experience the kiss of your life!"
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